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NAVTEQ’s Traffic.com Selects Acuity Mobile to Drive Next Generation Mobile Advertising
Acuity Mobile's EMAP technology has been selected for the embedded mobile advertising for Traffic.com.
Acuity Mobile revealed that its EMAP technology has been selected for the embedded mobile advertising for Traffic.com. Traffic.com was recently acquired by NAVTEQ, a leading global provider of digital maps for vehicle navigation and location-based solutions.
Acuity Mobile’s EMAP technology delivers Spot Relevance - content based on time, context, location and user preference. This patented technology will enhance Traffic.com’s delivery of targeted real-time advertising to mobile devices with live local traffic information for the nation’s top 50 most traffic congested metropolitan areas. Through this agreement, Traffic.com has the exclusive license to implement Spot Relevance with mobile traffic content.

“Our focus continues on the creation of innovative advertising solutions for advertisers looking to reach consumers in-the-moment when buying decisions are made,” said Christopher Rothey, chief operating officer of Traffic.com. “After surveying the market, we selected Acuity’s EMAP platform to extend the power of our mobile advertising services with unique hyper-local targeting enabling us to send advertisers’ messages at the right time and in the right place. Acuity Mobile will help us make this happen.”

EMAP technology will increase the relevance and impact of Traffic.com real-time customized traffic reports. The agreement with Traffic.com will deliver a new level of dynamic marketing for advertisers and help fuel the next generation of location-enabled applications.

“NAVTEQ’s Traffic.com is a leader in the delivery of highly relevant personalized traffic content, and we are very pleased they have chosen our EMAP platform,” said Alan Sultan, co-founder and president of Acuity Mobile. “More and more organizations are recognizing that in order to capture the value inherent in mobile marketing, content and advertising must be tailored to each customer’s actual location, interests and time of day. Anything less is more likely to be seen as spam and quickly abandoned by consumers. Working with an industry leader like Traffic.com gives us an incredible opportunity to showcase the value of Spot Relevance in practice.”
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