Webraska introduces Webraska Inuk for user generated content
The trend of User genereated content hits the LBS market.
Webraska has announced the launch of Webraska Inuk, its new platform designed to allow location-based service operators to support user-created dynamic content.

Webraska Inuk is a powerful and flexible platform enabling service operators, content providers, business users and end-users to dynamically integrate, location-enable, manage, update, and distribute large data bases of content-rich data.

Webraska Inuk is ideally suited for:

* Telecom operators, Directory Assistance, Internet portals and other service providers owning large content data bases that require daily dynamic update and automatic maintenance.

* Content providers such as tourist or city guides providers or event organizers who wish to share their content with all users of Webraska Navigation, Orange Navigation, Orange SatNav, Vodafone Navigator, WhereIs Navigator, or other Internet or mobile applications.

* Business users who need to update and share locations and addresses at any time with all their mobile employees, exclusively.

* Consumer service operators such as Mobile Operators wishing to offer rich content, location-enabled advertisement and Web 2.0 services around GPS navigation and other location-based services.

"Webraska Inuk is fully in line with the new generation of web services referred to as Web 2.0 by empowering end-users to post their own geo-referenced content, update it, share it and even sell it if they wish to all users or to a specific group of users", confirmed Jean-Michel Durocher, founder and Executive VP of Webraska.

"By solving the problem of indexing spatial content in real-time and by making it easy to manage and share user-created content, Webraska improves the richness of the information that can be offered in a timely and customised manner, for the benefit of all: advertisements can be tailored to the location of mobile subscribers, enterprises can immediately share addresses and locations to all their mobile employees, events can be reported instantaneously, news can be published and localized live, communities can share information pertinent to their interest, content providers can distribute their content exactly when and where their customers need it," added M. Durocher.

Pilots are currently being conducted prior to commercial launch scheduled towards the end of the first quarter 2007.
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