New Agreement will propel navigation services into Africa.
Tele Atlas announced a license and distribution agreement with MapIT, based in Pretoria, Republic of South-Africa. The agreement gives Tele Atlas full map coverage of South Africa and neighbouring countries (Botswana, Namibia, Zimbabwe, Mozambique, Lesotho and Swaziland) and thus gives Tele Atlas coverage of the entire Southern region of the African continent.
Tele Atlas Chief Operating Officer and Managing Director of Europe, Middle East and Africa, Jack Reinelt said: "The South African region is a fast growing tourism destination, and digital maps of the area are increasingly important to Tele Atlas' portable navigation, mobile and Internet application partners. They clearly want to deliver consistent navigation and location based services in all regions of the world. Our tests show this partnership gives us the highest quality digital maps in Africa, and the staff and operations to ensure they remain accurate and up-to-date."
MapIT Managing Director, Ray Wilkinson said: "This is a very important step for MapIT, given the global scope of Tele Atlas and its network of global partners. South Africa and the rest of the continent have a burgeoning mobile industry, and the same high growth of personal navigation systems that Europe and the US are experiencing. With smart phone navigation currently taking off internationally, we can expect movement of a similar nature in Southern Africa and Africa. The need for digital maps will continue to increase, and we are now in the best position with Tele Atlas to meet the demand."
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