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Genasys LBS know-how helps Friends to Find Friends in Australia
Last month Australian mobile operator Optus launched Friend FindA, the latest in its line of FindA location based services. In this project, Genasys carried out the role of integrator, connecting the application to key operator systems and safeguarding the function of user privacy
processes.
Friend FindA allows friends to find each other quickly and easily using their mobile phone. Privacy is ensured through the requirement for mutual consent and the ability of users to make themselves “invisible” at any time. After a promotional period (ending September 30) during which the service is free, the application will be available on a per request and subscription basis. The application itself was built using an existing application by Genasys partner Trackwell, who modified and extended it to provide the specific features set forth by Optus. Friend FindA was integrated with several critical operator systems such as the location server, map provisioning system, SMS channel and the OptusZoo portal.

“We’re pleased with the results of the project and with Optus’ clear commitment to promotion among its subscriber base”, observes Miguel Castro, Genasys Asia and Pacific Sales Manager. “They are using all of their main channels of communication to promote the new service and we expect very positive results from their campaign.” Having long been active as the middleware and ASP links in the LBS value chain, Genasys has made a commitment to the development and promotion of new location based services, both with mobile operators and as a developer and ASP for third parties. “This is the first project of many we expect to be delivering in the coming months and into 2007. It is our position that LBS hasn’t nearly reached its potential and we’re focusing our efforts on making it happen.“ Mr. Castro comments.
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