SiRF Technology, a leading developer of GPS semiconductor and software products has announced an alliance with Helsinki-based Fastrax Ltd, a leading provider of OEM GPS receivers and application development software.
The new alliance is intended to strengthen SiRF’s global value added manufacturer (VAM) program, which is designed to enable a broad range of customers to quickly integrate GPS technology into their products without investing significant resources in their own GPS development. With a range of customizable module and subsystem level products from its VAM partners and a global support infrastructure, the VAM program enables SiRF and its partners to deliver higher levels of service and support to customers worldwide and accelerate their time to market for innovative GPS-enabled products.
The first result of the new alliance is the SiRFstarIII-based Fastrax iTrax300 OEM GPS receiver, the new top of the line product in Fastrax’s new Multiplatform OEM GPS receiver family. The iTrax300 receiver is the first Fastrax product to employ SiRF Technology, and is based on the SiRFstarIII GSC3 chip set, which was chosen by Fastrax because of its industry-leading time-to-first-fix (TTFF) and ultra-high acquisition sensitivity. As a result, the iTrax300 delivers high-performance navigation in the most stringent applications and a solid fix even in demanding GPS environments. The iTrax300 receiver is ideally suited for both industrial navigation systems and battery operated consumer products such as handheld computers, vehicle navigation devices, sports accessories and mobile phones.
“This is an important alliance for SiRF, solidifying our VAM program with a strong partner who can deliver the products, service and support necessary to ensure the success of our customers,” said Kanwar Chadha, founder and vice president of marketing for SiRF. “Fastrax’s adoption of our SiRFstarIII architecture is a clear endorsement of our technology and market leadership, and we look forward to working with them to bring more exciting products to our customers.”
“The SiRF brand is recognized worldwide and strong demand by our customers was a key factor to have a SiRFstarIII-based product in our iTrax family of receivers,” said Matti Raty, president of Fastrax Oy. “SiRF’s performance leadership combined with Fastrax’s software optimization and customization capabilities creates a very powerful combination for our customers to rely on for getting their products to market in a timely manner.”
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