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Pelephone launches mobile navigation services for BREW and Windows Mobile
The Israeli mobile operator Pelephone has launched mobile navigation services for Brew and Windows Mobile Phones in cooperation with Telmap.
Pelephone, a leading cellular operator in Israel, and Telmap, a leading provider of mobile mapping and navigation solutions announced the “Pelephone Navigator” mobile navigation service. Initially the service is available for selected A-GPS enabled BREW and Windows Mobile handsets, namely the Motorola E815, MiniPoz, and SK7400. By the end of June, an additional four A-GPS handsets will be supported.

The “Pelephone Navigator” service is based on the “Telmap Navigator” off-board mapping and navigation solution, which supports BREW, JAVA, BlackBerry, Symbian, and Windows Mobile enabled handsets. “Pelephone Navigator” turns a mobile phone into a handheld real-time mobile navigation and information guide, ideal for both in-car and pedestrian navigation. It guides subscribers along the best route to their desired destination using voice instructions and high-quality onscreen maps, with turn by turn instructions. It also provides information and direct dialling to millions of points of interest (POIs) such as restaurants, hotel, petrol stations, theatres and more. Moreover, users can share POI addresses and other information with friends and colleagues via SMS.

The “Telmap Navigator” solution is based on Telmap’s new generation patented MOND (Mobile Optimized Navigation Data) technology, which optimizes the transfer of navigation and map data from a central server to users’ wireless devices. The MOND technology utilizes advanced compression to deliver more complete, useful, timely and reliable navigation data to mobile handsets.

“We are very excited about the opportunities mobile navigation opens for our customers and for Pelephone,” said Shraga Mor, Content and Products Division Manager at Pelephone. “We and Telmap share the same vision for mobile navigation as a mass market application, and our commitment to making it happen is a key reason we chose exclusively AGPS devices for our 3G network.” Oren Nissim, CEO of Telmap, added: “This is our third launch in Israel (following launches with iDEN and GSM/UMTS operators), which means we hold the majority of the Israeli mobile navigation market. Telmap already has more than 70,000 users in Israel and, with the advent of the new Telmap-based Pelephone Navigator service, we expect to double our local user base by year-end.”
MWC
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