CPS (Cambridge Positioning Systems Ltd) announced plans to strengthen its presence in Japan to meet growing demand for its high accuracy location products.
The company already has business relationships with handset vendors and operators in what is one of the world’s most advanced markets for location-based services. All main CDMA and W-CDMA network operators currently offer a wide range of consumer and enterprise applications – with the market forecast to more than double in revenue terms by 2008.
The Japanese government has also announced an industry-wide mandate to come into force next year, requiring all mobile handsets to have high accuracy location functionality to enable callers to be precisely located when emergency calls are made.
CPS now plans to capitalise on these commercial and regulatory drivers – and significant operator interest - by increasing its presence in Japan to support the take-up of its Matrix 3G and Enhanced GPS (E-GPS) solutions
This expansion will be in conjunction with CPS’s existing long term Japanese representative, Tokyo-based Intralink Ltd.
CPS CEO Chris Wade said: “Increasingly, Japanese handset manufacturers, operators and system integrators are turning to CPS for next generation high accuracy location solutions. They recognise – in our E-GPS and Matrix 3G products – that we are able to provide the right combination of fast all environment location accuracy that consumers are demanding.
“Although, we have worked in Japan for a number of years, the level of engagement has stepped up considerably in the last few months and we now recognise that having a full technical and business development presence in Japan will be a critical factor in helping us build on this market traction.”
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