Yet another navigation app developer shuts down development as competition from free navigation services intensifies.
Intel entered the navigation market in late 2011 when the company acquired the Israeli based mobile mapping and navigation pioneer Telmap. At the end of 2012, Telmap had over 10 million total users and about 6 million monthly active users of its navigation service. The company mainly focused on the EMEA markets and provided hosted navigation services to 26 mobile operators globally, including the Orange group, Telefónica group, Vodafone group, SingTel group, SFR, MTS and all four operators in Israel.
Over the past few years, several industry pioneers have left the increasingly competitive navigation app market, including Jentro Technologies, Nav4All and Wayfinder Systems. Apparently, Intel has not been satisfied with Telmap’s progress in changing strategy to address the competition from free navigation apps. A few years ago, Telmap started to enable its partners to switch from subscription services to free services that are monetised through premium content and advertising. In late 2012, Telmap also introduced a branded direct-to-consumer navigation app in Spain and the UK called M8. The free M8 navigation app was also launched in Germany, Israel and France in early 2013.
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