Appello continues its expansion in the EMEA region.
Appello is among the global leading providers of LBS with over 1 million new users every month. In June 2013, the company announced its entry on the Turkish market together with Turkcell – the leading communications and technology company in the country. Appello and Turkcell have a clear target, to offer innovative, powerful and user friendly location-based services. First out is the updated and improved YolBilgisi Navigator, a mobile cross-platform turn-by turn solution created by Appello. The new YolBilgisi is based on a freemium business model and will soon be launched in Turkey. YolBilgisi will offer a premium navigation experience with real time traffic services and include free services such as worldwide maps with map updates and traffic information, all combined with a search and share functionality. Turkcell’s customer base can choose to use the free services in YolBilgisi alone or to combine the services with premium assistance through in-app purchases – maximizing the navigation experience.
Turkcell is well-known for always being one step ahead and together with Appello’s innovation and global experience, new possibilities arise. Appello has together with their local partner Odit A. Ş, an expert on location based technologies in Turkey, optimized the LBS offer for the Turkish population. Appello’s ability to deliver cross platform LBS experiences gives Turkcell the opportunity to reach out to their whole customer base of 35 million subscribers with a tailored LBS offer for the Turkish market. ”We are very pleased to announce our new partnership with Turkcell. We will together introduce innovative location based services in the Turkish market.” said Mats Winkler, CEO at Appello.
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