Telenity to capitalize on the emerging LBA market.
Telenity has announced the launch of its Canvas SmartLBA, Location-based Mobile Advertisement Platform that enables network operators to offer targeted mobile marketing services to brand owners.
By capturing subscriber location in real time and linking it with mobile advertisements, Canvas SmartLBA allows contextual targeting of subscribers on the go. It enables mobile operators and advertisers to boost their reach and capitalize on new revenue opportunities by delivering personalized mobile ads to the subscribers on point, on time, and on interest.
With built-in consent management functionality, Canvas SmartLBA helps network operators encourage users to opt-in to location-based marketing programs and enable marketers to gain insight about targeted consumers (e.g., demographics, preferences, purchasing habits) while protecting their personally identifiable information.
“Global mobile advertisement and marketing revenues are forecasted to reach US$ 24.5 billion in 2016,” said Ilhan Bagoren, CEO at Telenity. “We are offering service providers an end-to-end location-aware mobile advertisement solution with a compelling set of campaign management capabilities that will enable them to leverage their valuable network assets and convert the promise of mobile marketing into a revenue generating service.”
“With built-in consent management and opt-in database capabilities, Canvas SmartLBA takes away privacy concerns related to location data sharing and global permissions management by subscribers, mobile operators and marketing agencies,” said Gurol Akman, CTO at Telenity. “Canvas SmartLBA allows brand owners and marketing agencies to connect with consumers in a highly effective manner and respond to their needs with information and offers that are not only time-sensitive but also relevant to their current geographical location using pre-defined geo-fences.”
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