Telmap Focus on Ultra-Local Content
Telmap has identified the leading content brands in each of its key markets and collaborate with these.
Delivering users with ultra-local content in their home countries is a key pillar in Telmap’s product strategy of serving all users’ on-the-go needs. During 2011, Telmap has identified the leading content brands in each of its key markets, working together with those brands on integrating the most popular content in each geography into the Telmap Mobile Location Companion, so users in these countries can enjoy the content they trust and are most familiar with.

Here are some of the leading content providers contracted in each country:

• PRINZ Event Guide / Top Guide, DER FEINSCHMECKER and MERIAN –Prominent events, city and travel guides
• Das Ӧrtliche – The leading local search and directory service in Germany
• Advantago – Sponsored search provider
• KaufDA – Mobile coupons provider
• COUPIES – Mobile coupons provider
• MyMobai – Mobile coupons provider
• Madvertise - European mobile advertising network
• Becom Systemhaus – Funny and celebrity voices in German

• LaFourchette – Restaurant guide and booking services
• Dis Moi Ou –User reviews, offers and deals
• Admoove – Location-based advertising
• Yourbandeals – Mobile coupons provider
• Sentinelo – Mobile coupons and special offers provider
• Xolyn – Funny and celebrity voices in French
• Small TV Productions - Funny and celebrity voices in French

South Africa:
• Eat Out / Eat In – Leading restaurant and food shopping guides

• Ordnance Survey Points of Interest – Coming from Great Britain’s national mapping agency
• Good Pub Guide – Independent and trusted pub reviews
• Podcast Multimedia – Funny and celebrity voices in English for the UK

• El Tenedor – Restaurant guide and booking services provider
• Yell Spain – The leading Yellow Pages company

• Seat Pagine Gialle – The Local Internet Company

• Yellow pages Israel – The leading business directory
• Israel’s top restaurant guide and restaurant coupons
• Onmyway- Leading provider for coupons, vouchers and daily deals
• Ynet- Israel’s leading news and lifetime portal
• Top movies and cinema guide
• Pango- Mobile parking payment service
• Tel-o-fun- Bike rental service in Tel-Aviv
• Mapa- Local GIS and POI provider

Global, cross-country contents:
• Michelin –World’s leading restaurant and hotel guides
• Lonely Planet – World’s Leading Travel Publishers
• TripAdvisor –World’s largest travel website
• Yelp – Urban city guide and user reviews
• HRS - Hotel Reservation Service - One of world´s leading hotel booking platform
• NAVX – Gas prices updates
• ARC Europe – Real-time parking information
• INRIX – real-time traffic information and incident alerts
• Eventseekr – Global events information
• AccuWeather – Accurate, detailed, and local weather information for 2.7 million locations worldwide
• Cyclops – Worldwide live safety alerts
• xAd –Sponsored Search provider
• Wanderlust Media – Celebrity voices

“We believe that having access to local content that’s relevant and up-to-date, coming from a brand you know and trust is a key success factor for the Telmap Mobile Location Companion. We have dedicated a lot of time and effort in the past year, to make sure we get the leading brands in each of our key markets on board, and we will continue on the same path in 2012. We believe these efforts will result in increased user satisfaction, as users discover the reliability and accuracy of the service and realize they can count on the on-the-go value derived from the location companion”, said Motti Kushnir, Telmap Chief Marketing Officer.
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