TomTom is successful in building relationships with car manufacturers.
TomTom has announced the launch of the Blue&Me TomTom LIVE system, including the award-winning HD Traffic, for the new Lancia Ypsilon.
It will provide the customers of the new Ypsilon with an easily updateable navigation experience, together with the most accurate traffic information and specific product attributes such as a new fluid touch user interface and a new mounting system developed by TomTom and Fiat Group Automobiles. The Blue&Me TomTom LIVE offers the benefits of an integrated and connected infotainment system with the advantages of a portable navigation device opening up the world of connectivity to new Lancia Ypsilon customers. The Blue&Me TomTom LIVE will be available for the new Lancia Ypsilon from the second quarter of 2011.
"We are very pleased to be able to further build on an already fruitful relationship with Fiat Group Automobiles and Lancia, one of their most prestigious brands. The Blue&Me TomTom was successfully launched on the Fiat Punto Evo in August 2009 and since then has enjoyed good adoption rates with more than 50,000 units sold in Europe. We expect this new product, with its compelling services package to be at least as successful as the previous one", says Giles Shrimpton, Managing Director, TomTom Automotive.
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