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Motorola Acquired German LBS Start-up Aloqa
Aloqa is available on various smartphone platforms and more than one million users have downloaded its software.
Motorola has announced that it has acquired Aloqa, a privately-held, venture-capital funded developer of location-based software and technologies that are designed to enable the discovery of relevant web content by mobile smartphone users.

Aloqa has joined Motorola Mobility, which is comprised of Motorola’s Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola, Inc. in the first quarter of 2011. Aloqa’s technologies and services utilize the user’s context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities of which they may choose to take advantage. For example, if Aloqa’s software recognizes the user is in a certain region, it will offer him the top events of the day or special offers of leading discounters in the vicinity. Aloqa distributes its product as a mobile application for smartphone platforms, including Android, and more than one million users have already downloaded its software.

Aloqa will further enhance Motorola’s MOTOBLUR, which delivers customized content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates, along with emails, news and favorite apps and widgets, all in one place. MOTOBLUR will integrate Aloqa’s open, location-triggered mobile push platform to connect users and publishers of location-aware content in real-time.

The company was created in Munich, Germany in 2007 as a spin-off of the Ludwig-Maximilian-University by Dr. Georg Treu and Johannes Martens. The service went live in November 2009. In July 2009 Aloqa raised a first round of funding from venture capital firm Wellington Partners.
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