WHERE Acquires Start-up LocalGinger
WHERE is hoping to fully integrate LocalGinger within a month.
Location-based media company WHERE has announced that it has acquired LocalGinger, a local group-buying start-up based in Massachusetts, which launched in February 2010. WHERE is North America’s leading location based media company, and just last month announced that they delivered over 1 billion ads to mobile devices in just 30 days.

LocalGinger is pioneering the way in the local-group buying category in secondary markets. Recently, they just launched a social commerce platform that allows merchants to manage their own daily deals, similar to Groupon Inc. This private label service allows businesses to market offers to their own customers through a fully branded webpage and shopping cart designed to leverage social media. The service is equipped with an optimized deal page and electronic voucher delivery system allowing visitors to instantly purchase and share deals with friends via email, Facebook and Twitter.

“With the LocalGinger platform, WHERE Ads bridges a gap between services like Groupon and AdSense,” said Walt Doyle, CEO, of Where. “Combining these services supports our mission of delivering relevant and valuable content to the WHERE audience as well as the audience of our publisher partners. On WHERE Ads, merchants interested in just-in-time group buying deals will have a platform to use and audience to reach through WHERE.”

WHERE is hoping to fully integrate LocalGinger within a month. Their entire 10 person team has already joined WHERE, and the acquisition was said to be a combination of cash and stock.
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