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Genasys and GyPSii Sign Strategic Agreement to Offer Location-Based Social Media Solution to Telefonica in Latin America
Genasys to leverage GyPSii OpenExperience API for mobile social applications.
GyPSii, the mobile lifestyle application, geo-mobility, and social media platform has been selected by Genasys as its exclusive, mobile social network partner. In partnership with Telefonica, they will launch a consumer-focused application to subscribers across Latin America. The application built on GyPSii’s OpenExperience API is expected to launch in Mexico branded as Movistar “Powered by GyPSii” in March 2010, and will be available on Blackberry, Android, Java, Symbian S60, Windows Mobile and WAP-enabled devices.

An agreement recently signed with Telefonica Internacional designates Genasys as the exclusive provider of Location Based value added services for the 13 countries in Latin America where Telefonica operates, and is a very important step in Genasys’ strategy to grow in the Value Added Services market worldwide. As part of this agreement, Genasys is committed to launching a wide range of very attractive and successful Value Added Services for all the clients of Telefonica in Latin America. A key element of Genasys’ strategy is to grow in the VAS market by establishing alliances with best in class providers of applications and services.

GyPSii is taking on emerging markets by working directly with carriers and their partners through GyPSii’s OpenExperience API to create GyPSii-powered consumer applications that drive data usage and introduce advertising revenue. This strategy has come full-circle in China where GyPSii acquired over one million new mobile users in the last quarter of 2009 and is delivering targeted advertising and coupons throughout the application. With potential reach to over 130 million subscribers in Latin America, the arrangement with Genasys offers GyPSii the opportunity to further expand their business model in another important emerging market.
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