Handsets to be available in Q2 2010.
Nokia has recently announced it will reduce the number of smartphone models to drive scale and reduce fragmentation. Differentiation and segmentation will increasingly come from applications and services.
In the past, Nokia has bundled its navigation and music services with numerous devices in different markets. More recently, the company has also announced bundles for more affordable models. Beginning in the second quarter of 2010, Nokia will start selling its lowest cost GPS handset to date. The Nokia 2710 Navigation Edition will cost € 110 excluding taxes and subsidies. The new device features Ovi Maps with both pedestrian and car navigation licenses included in the price. The 2710 also has a digital compass for assisting navigation, which is new for the price point. Pre-loaded maps will come in handy wherever mobile network coverage is poor.
A few months sooner, customers will be able to pick up the new Nokia 5235 Comes With Music Edition touchscreen smartphone. The device itself is essentially the same as the already launched Nokia 5230, but also includes 12 months free music downloads from the Nokia Music Store in the price. With a recommended price of € 145 before taxes and subsidies, the 5235 ranks among the most affordable touchscreen enabled GPS smartphones on the market. The Ovi Maps application is preloaded, but navigation licenses have to be bought separately.
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