Appello to deliver turn-by-turn GPS-navigation to Sony Ericsson
Appello wins another handset vendor partnership deal.
Appello Systems will be a strategic partner for turn-by-turn navigation and Location Based Services (LBS) to Sony Ericsson.

"Sony Ericsson is happy to enter a partnership with Appello for turn-by-turn navigation under the Wisepilot brand. Navigation, search and Location Based Services are natural parts in our portfolio. Together with Appello we offer a well integrated user experience with ease of use", says Rikko Sakaguchi, Executive Vice President (EVP) and Chief Creation Officer (CCO). "Wisepilot will be pre-loaded in our phones as well as downloadable from our application store Playnow and the Fun & Downloads web service."

"We at Appello are very excited about our strategic global partnership with Sony Ericsson. This partnership further reinforces Appello as the leading European mobile navigation provider for the telecom industry and strengthens our global presence. Appello has together with Sony Ericsson adapted the Wisepilot solution to maximize the user experience on Sony Ericsson mobile phones. The majority of Sony Ericsson customers having a GPS-enabled phone will from now be offered our award-winning solution WISEPILOT on a try & buy basis." says Leif Sundström, Vice President and General Sales Director at Appello.

The service will initially be offered in over 55 countries, where Wisepilot will be pre-installed on all Sony Ericsson Satio, Aino and Yari handsets. Users will get 30 days of free usage of Wisepilot - a turn-by-turn navigation solution with voice directions and moving 3D maps. In addition premium guides, real-time traffic information, weather forecasts, Wikipedia local search, safety camera warnings, a unique web portal community and an automatic travel report journal are available. Following the free trial, the user will be able to continue the service choosing from several subscription plans.
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