Lifetime of free traffic information supported by discrete advertising and targeted discounts.
Nextar is working with NAVTEQ to provide users lifetime free traffic with advertising and special promotions that are offered to users based on their location.
Delivered through NAVTEQ LocationPoint, a location based advertising platform, Nextar is able to offer valuable content to drivers where and when they need it. The lifetime live traffic reports are displayed on NAVTEQ maps at no additional charge and are available right out of the box. No activation or annual subscription is required as the special feature works through the ad-funded traffic service from NAVTEQ. The Nextar unit, model 43LT, has a SRP in the United States of $169.
“With NAVTEQ LocationPoint Advertising, we have the ability to offer an affordable Personal Navigation Device (PND) with a free lifetime subscription of real-time traffic reports,” said Eddy Zheng, Nextar founder. “NAVTEQ’s live traffic reports and ability to reroute drivers around traffic incidents is a great fit for Nextar. Together we’re responding to the needs of budget conscious consumers looking to save both time and money when they drive.”
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