Hügel GmbH and Tele Atlas Partner to Meet Middle Eastern GPS Device Demand
Increasing tourism, infrastructure projects in GCC countries spur development of navigation systems to route locals and visitors alike.
With the recently launched Point2Point personal navigation device, Middle Eastern consumer electronics leader Hügel GmbH and Tele Atlas are positioned to meet the growing need for GPS devices in the Gulf Cooperation Council (GCC) countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Rapid economic growth across the GCC countries has increased tourism and expanded infrastructure projects, leaving locals, business visitors and tourists confused in an ever-changing network of new roads and points of interest. Growth is particularly marked in the United Arab Emirates (UAE). Dubai is now the third largest re-export hub in the world and is a globally recognized shopping destination hosting millions of visitors each year. GPS devices recently launched in Dubai by Hügel are among the first in the region to ease traffic and simplify the search for new buildings.

The Hügel Point2Point Personal Navigation Device was developed based on intense market research and features user friendly software, simple yet stylish aesthetics and high grade hardware for trouble free operation. Clear Arabic and English voice prompts help motorists maintain focus while driving and support information is offered in multiple languages.

“We are delighted with the reception our products have received to date, and expect to expand beyond Dubai into the other GCC markets in the coming months,” said Massoud Aboohadi, Chief Executive Officer of Hügel GmbH’s UAE operation. “Map accuracy is foremost in the minds of consumers who must navigate their way through the complex GCC road infrastructure. We are pleased to partner with Tele Atlas to deliver the most up-to-date maps and points of interest wherever our customers travel in the Middle East.”
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