Intrinsyc Announces Release of Connected Consumer Navigation Handheld Development Platform with SiRF
Intrinsyc confirms this engagement now generating Soleus royalty revenues.
Intrinsyc Software International has announced the release of a new development platform with SiRF Technology Holdings Inc. that enables Original Equipment Manufacturers (OEMs) to deliver connected consumer navigation handhelds based on the combined solution of Intrinsyc’s Soleus software platform and SiRF’s location technology chipset. Intrinsyc signed a Software License Agreement with SiRF in November 2007. The Company also confirmed that this engagement is now generating royalty revenues.

The Intrinsyc and SiRF bundled platform solution was used to produce a new converged connected navigation device with turn-by-turn GPS navigation, developed by Shanghai RagenTek Communication Technology. The Cronos handheld device is based on the complete software/hardware platform from Intrinsyc and SiRF and was announced by Shanghai RagenTek recently. By utilizing the Intrinsyc and SiRF bundled platform solution, Shanghai RagenTek was able to lower its system design and engineering costs, reduce development risk, and speed time-to-market.

“Our alliance with Intrinsyc gives us the ability to provide customers with a complete platform solution, thus strengthening our value proposition and expanding our addressable market,” said David Wang, Senior Director of Marketing, SiRF. “Our initial focus for this platform is on the China market, where we see good growth potential for low cost navigation devices.”

“The Cronos connected navigation device provides powerful evidence of the benefits Soleus brings to OEMs and ODMs as it completes SiRF’s hardware platform solution with a custom branded development platform,” said Souheil Gallouzi, Senior Vice President and General Manager of Mobile Products and Development, Intrinsyc. “The relationship with SiRF, driven by our strategy of partnering with leading silicon providers to more quickly scale and expand Soleus’ addressable market, has been successful in delivering this design win. We are actively engaged with SiRF to support their marketing and development efforts both for products in market and those under development.”

Soleus is a complete mobile software platform, with pre-certified telephony and a large applications portfolio, which enables mobile and portable device makers to rapidly develop and deploy an array of wireless consumer devices. Built on Windows Embedded CE, the flexible Soleus software platform allows numerous feature-set variations to meet the requirements of multiple handheld and handset designs and form factors. Soleus takes a modular approach to configuring handset software with a standard set of software components and enables device makers to reduce development costs, build mobile handsets faster and incur less risk.
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