Platform for connected services helps create mass-market appeal.
Airbiquity has announced its new connected services platform for Personal Navigation Devices (PNDs), designed to make it easier and more cost-effective for PND manufacturers to create and deliver innovative end-to-end connected services to their customers. Airbiquity’s aqLink data-over-voice in-band modem is a software-only solution that, when combined with the company’s VIAaq managed data service, gives PND manufacturers the ability to seamlessly enable connectivity on their devices without additional hardware or a secondary data subscription plan.
When connected to a user’s Bluetooth-enabled phone, an aqLink-enabled PND becomes a real-time, two-way connected device, by sending encrypted information over the voice channel of any cellular network, thus eliminating the high cost of wireless connectivity or monthly subscription plans. Airbiquity’s aqLink is the only service solution that offers both data and voice integrated services, allowing users to speak to live operators through their device and receive content in the same call.
When used in tandem with Airbiquity’s VIAaq managed data service, aqLink gives users the ability to access a number of voice and data services, including live operator concierge services, real-time traffic, local fuel prices, local weather information, local search of POIs and business listings, send-to-car applications and security services like SOS emergency service, roadside assistance and live car diagnostics.
"Connected navigation offerings will provide new innovation and business opportunities for PND manufacturers and counter market commoditization trends," said Thilo Koslowski, vice president and automotive practice leader at Gartner Inc. "The key to successful connectivity solutions lies in minimizing additional hardware and subscription costs to ensure high market penetration. Leveraging a consumer's cellular voice plan to deliver connected services and content eliminates potential pricing barriers and accelerates market adoption."
“Connected PND solutions are the next evolution of location-based content for the industry. Airbiquity is providing a solution that removes many of the barriers that our research has shown to have slowed mass-market adoption of connected services on PNDs to date, such as high hardware and service costs for wireless connectivity and monthly subscription plans,” said David Jumpa, Airbiquity’s senior vice president of global business development. “Airbiquity’s new connected services platform now enables PND manufacturers to deliver a rich, and easy-to-use navigation experience without the traditional cost barriers.”
The Airbiquity managed data services platform is designed for flexibility. For instance, the open model allows a PND manufacturer to pick and choose the specific content and providers they want to use in their connected offerings.