Deal with MyNet opens GyPSii up to 480 million+ China Mobile subscribers.
GeoSolutions BV Business Unit (GyPSii) today announced that it has signed an agreement with Nanjing MyNet Ltd to make the GyPSii mobile social networking platform available to customers of China Mobile, the world’s biggest mobile phone operator by subscriber numbers.
MyNet provides mobile services and applications to China Mobile’s 480 million+ subscribers. The agreement with GyPSii means that MyNet will offer the full suite of GyPSii location and mobile social networking features and services to China Mobile customers.
The agreement has provisions for GyPSii to share revenues based on current business models for mobile social networking that provide a highly flexible and wide range of revenue streams, including both subscriptions and advertising revenues as the market evolves and matures.
“We’re very pleased to offer the GyPSii set of applications for mobile users in China to access and use via China Mobile WAP distribution channels,” said Yang Guang, General Manager of Nanjing MyNet Ltd. “We’re confident that GyPSii will be very popular with our customers, enabling them to communicate with others, capture, record and share moments as they happen, and connect with their surroundings wherever they are, in new and fun ways.”
GyPSii is the only mobile-centric application on the Chinese market to uniquely incorporate a broad range of location-specific functions and mobile lifestyle services - including user generated content, content-sharing, mobile content search and social networking, as well the ability to view it all on a map - in a single platform. Using GyPSii, users can access and enjoy “real-time” mobile features on their device, such as “Locating Friends” and sharing information on nearby point of interests, including places – restaurants, bars and clubs – contributed by friends and fellow GyPSii users.
GyPSii’s PlaceRank technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.
“We’re delighted to add MyNet and China Mobile as a partner in China,” said GyPSii CEO Dan Harple. “This new relationship expands GyPSii’s reach deep into the Chinese mass market accessing the largest global subscriber base, and represents yet another material deal for GyPSii. With our growing global footprint, our extensive language support, and our unmatched infrastructure and resources worldwide, GyPSii is blazing a trail in the fast-growing market at the intersection of geo-location and mobile social networking.”
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