Enhanced TCS Real-Time Traffic Applications Provide Personalized Up-to-the-Minute Traffic Information
Applications support Mobile Marketing Association's advertising compliant formats.
TCS has announced several significant enhancements to its traffic applications for the Mobile Internet. The enhancements enable wireless carriers to provide their customers with personalized traffic information across all available handsets. Drivers can map custom commute routes, easily pan and zoom the maps, and obtain traffic information in more metro markets. TCS has launched the TCS Traffic application on the two largest wireless operators in North America.

The new TCS Traffic application makes it easier for consumers to quickly access traffic along personalized routes with "My Commute." The commuting tool empowers the driver to create and save multiple, frequently used routes such as to and from home and work, sporting events or other favorite locations. They are also shown alternative routes to help them to determine the fastest way to their destination - saving time, gas and frustration. Other personalization features include quick access to last-view metro areas or regions, panning and zooming to assess traffic speed flow and incident information, and broad handset coverage through support of both WAP 1.0 and 2.0 for mobile browsers.

In addition to the new personalization features, TCS Traffic now supports mobile advertising with Mobile Marketing Association compliant advertising formats. Through this support, TCS partners with those carriers implementing mobile advertising within their content networks. By providing their customers with advertising-supported traffic information, carriers can offer value-added TCS Traffic free of charge. TCS Traffic with advertising support is currently deployed with a large North American wireless operator.

"TCS continues to build upon our leadership position in mobile real-time traffic by delivering the broadest coverage and the most innovative features that are important to our carrier customers and ultimately their consumers," stated Drew Morin, Senior Vice President and Chief Technology Officer of TCS. "These new enhancements not only empower our wireless operators with the most trusted and reliable traffic applications available today, but they can also leverage TCS Traffic as a platform to deliver advertising and enhance their revenue stream."

Now available in more than 100 U.S. metro areas, TCS Traffic's high-quality, accurate, real-time data helps drivers deal with traffic delays. Compiled from multiple sources including local and state police, Departments of Transportation, automated speed sensors, and aircraft, TCS Traffic reports the traffic speed flow and common delays caused by conditions including accidents; adverse weather conditions; congestion; road construction and closures; sporting events, concerts, and festivals; and toll plaza backups.
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