Tele Atlas is targeting the growing market for pedestrian services with attributes designed to help mobile consumers better navigate, route and explore the places they’re visiting at home or abroad.
“Maps help us find what we want and provide the input we need to make informed choices. When the experience focuses on the pedestrian, the heightened need for precision, the need for specific extra content and the expectation of enhanced visual content must be met simultaneously,” said Alain De Taeye, Tele Atlas CEO and Co-Founder. “Incorporating pedestrian-specific attributes into the Tele Atlas map database will help our partners create solutions that achieve comfort and safety and also feature enhancements that provide an enhanced experience of walking down the street. Such products will help users better orient themselves in unfamiliar surroundings, walk via pedestrian-friendly routes, select shortest routes, or with some devices and solutions – even enable them to travel with full door-to-door information for journeys that require both a vehicle and walking.”
Already, Tele Atlas maps featuring pedestrian-specific attributes are available for 18 countries (Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom). This includes pedestrian attributes for 117 cities across Europe, with an average of 80km of paths and roadways in each city centre to help pedestrians get to their destination via the shortest accessible route possible. Additional coverage, including cities in the Asia Pacific region are expected to be added later in the year.
Expanded pedestrian attribution, currently scheduled to be available in the October 2008 release of the Tele Atlas MultiNet database, is designed to work with existing Tele Atlas map enhancement products, to further enable mapping for the users of handheld devices and mobile phones. The attributes will include a range of features, like the ability to pinpoint their whereabouts, locate their friends or family, and plot the quickest and safest route to their destination. Notably, according to Tele Atlas research conducted in 2006 and 2007 in Europe and in the USA (in collaboration with Synovate, an independent market research company), the majority of existing navigation system users polled – 75 percent – indicated an interest in utilizing pedestrian navigation features and content.
To further enhance the pedestrian experience, portable navigation and handheld systems manufacturers and developers of local search applications on mobile devices are provided with the flexibility offered by Tele Atlas’ range of enhancement products. Through the full offerings, developers can create a range of pedestrian products and meet the market demand for product differentiation.
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