Garmin intends to compete with iPhone and other high-end smartphones using its strength in navigation products.
Garmin has announced its entrance into the mobile phone market with the nüvifone, an all-in-one, touchscreen device that combines a premium phone, mobile web-browser, and personal navigator.
“The nüvifone is an all-in-one device offering unmatched integration of utility and function in a single mobile device,” said Cliff Pemble, Garmin’s president and COO. “This is the breakthrough product that cell phone and GPS users around the world have been longing for — a single device that does it all.”
The nüvifone is an innovative mobile phone that has a wide range of advanced yet easy-to-use features. The all touchscreen device is the first of its kind to integrate premium 3.5G mobile phone capability with an internet browser, data connectivity, personal messaging, and personal navigation functions in one device. When powered on, the 3.5-inch touchscreen display reveals three primary icons — “Call,” “Search,” and “View Map” which allow the user to effortlessly master the nüvifone’s functions.
The nüvifone is the ultimate multi-tasker. Calls are easily initiated by tapping the “Call” button and selecting a name from the contact list or by using the on-screen keypad. When the user is trying to juggle talking on their phone while entering their vehicle to start a trip, the nüvifone makes the transition simple. When the nüvifone is docked onto the vehicle mount, it automatically turns on the GPS, activates the navigation menu, and enables hands-free calling so that the user never misses a beat in the conversation and is able to begin routing to their destination with ease.
Customers familiar with Garmin’s industry leading nüvi product line will feel right at home using the nüvifone’s personal navigation features. It includes preloaded maps of North America, Eastern and Western Europe, or both, and allows drivers to quickly find a specific street address, establishment’s name or search for a destination by category using the nüvifone’s built-in database with millions of points of interest. Turn-by-turn, voice-prompted directions guide the user to their destination. If they miss a turn along the route, nüvifone automatically recalculates a route and gets them back on track, speaking the names of the streets along the way.
The nüvifone is Garmin’s first device to include Google local search capability, which harnesses the vast point of interest information available from the world wide web. Nüvifone users can search for locations like “coffee shops” and Google will sort the results based on the user’s current location and relevance. Information provided by Google includes a web-based rating so that users can select the most appropriate destination and route directly to it. In addition, the nüvifone includes a web browser incorporating premium features and touchscreen operation for an optimum mobile browsing experience. The nüvifone also includes personal messaging functions, including email, text, and instant messaging.
For the ultimate in safety, the “Where am I?” feature lets users touch the screen at any time to display the exact latitude and longitude coordinates, the nearest address and intersection, and the closest hospitals, police stations and gas stations. The nüvifone also helps drivers find their car in an unfamiliar spot or crowded parking lot by automatically marking the position in which it was last removed from the vehicle mount.
In addition to navigation, the nüvifone includes access to Garmin Online, an online service offering constantly-updating information such as real-time traffic, fuel prices, stock prices, sport scores, news reports, local events and weather forecasts.
The nüvifone also includes numerous mobile entertainment applications. The built-in camera allows individuals to take a picture that will automatically be tagged with the exact latitude and longitude reference of where the image was taken. The user may then save the image so they can navigate back to the location, or email the image to a recipient who can navigate directly to the location. The nüvifone also provides direct access to millions of geo-located landmark and sightseeing photographs available through Google’s Panoramio picture sharing site. The Panoramio photo search feature enhances the enjoyment and adventure of sightseeing in an otherwise unfamiliar location. Other multimedia functions of the nüvifone include a built-in video camera, MP3 and MPEG4/AAC.
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