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CSR and Samsung in Partnership
Partnership brings location-based services to mobile phones, media players and PNDs.
CSR tells that they have halved the cost of embedded GPS solutions through a collaboration with Samsung Electro-Mechanics Company (Samsung). The resulting products, based on CSR's GPS software and Samsung's module hardware, bring best in class location-based services to mobile phones, media players and personal navigation devices, while taking the guesswork out of GPS RF design and allowing OEMs an exceptionally short route to market. CSR's software approach eliminates the need for a dedicated GPS baseband; this reduces the cost of the module to less than half of what competitors are able to offer, and offers manufacturers a low cost route to take advantage of this high growth market.

The 9.8x9.8x2.15 mm Samsung module is based on the SiGe Semiconductor SE4120S GPS RF IC and is a complete GPS RF subsystem, including voltage regulation, RTC and TCXO, SAW filter and LNA. When combined with CSR's GPS software running on a typical applications processor, the system achieves tracking sensitivity of -159 dBm and has a cold start acquisition time of under 40 seconds.

Dr. Stuart Strickland, Vice President of CSR's Location Business Unit, commented, "Our software architecture already allows the lowest cost design for embedding GPS in high volume applications and we've seen strong interest from tier one mobile handset and consumer electronics companies. By partnering with Samsung, we are now able to completely eliminate a complex, risk-laden, and time-consuming step in the product design and integration process, thus making this lower cost alternative available to a much broader range of customers."

Mr. Sakwan Hong, Vice President of Samsung, added, "With the market for location based services set to boom in 2008, it is crucial that our customers are able to keep apace with the demand. Samsung and CSR's software GPS solution meets customer performance expectations at a substantially lower cost, so it was a natural progression to partner on this GPS module."
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